Farmer, Lumpe + McClelland - Wide Open Thinking™

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Minnesota Soybean Research & Promotion Council
Minnesota Soybean Research & Promotion Council, through their soybean check off, is bridging the rapidly growing communication gap between farmers and the non-farm audience. The campaign, called The R.E.A.L. Story (Responsible, Ethical Agriculture for Life), shares personalized farm and family stories, conveying messages that farmers and consumers hold the same concerns for their families, communities, businesses and environment. A complete advertising campaign utilizing media outlets such as print, broadcast, out of home and online was implemented reach and connect with target audiences.

U.S. Grains Council
The U.S. Grains Council (the Council) develops export markets for U.S. barley, corn, grain sorghum and related products. FLM works with the Council to strengthen their communications with multiple audiences and stakeholders through events, campaigns, research, videos, messaging and staff support.

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Environmental Tillage Systems
Environmental Tillage Systems (ETS) is a leading manufacturer of conservation tillage, integrated planting and nutrient management equipment that enhances soil productivity and farm profitability. ETS products set the standard for in-field performance, machine durability and ease of operation. FLM is working with ETS to complete a full company re-brand including: website, collateral, premium items, direct mail, field events, and sales support.